THE ICONIC has rebranded its retail media business as ICONIC Media, consolidating its advertising, creative and data capabilities under a single brand as retailers continue to expand their media offerings and compete for advertising spend.
The move reflects the continued growth of retail media, with retailers increasingly leveraging first-party customer data and owned digital channels to provide brands with measurable advertising opportunities closer to the point of purchase.
The rebrand to ICONIC Media brings together THE ICONIC’s customer experience, first-party data and creative production capabilities under a unified retail media offering, designed to help brands engage consumers from product discovery through to purchase.
Joshua Nunan, Director of Platform Media and Services at THE ICONIC, said changing consumer behaviour was driving the evolution of retail media.
“The customer journey is no longer linear. Customers are constantly moving between discovery, validation and purchase, often across multiple platforms and touchpoints before they make a decision,” said Nunan.
“So for fashion and lifestyle brands, retail media can no longer be limited to sponsored placements at the point of conversion. We are combining rich customer insights, strategic media placements and creative marketing opportunities to help brands show up in ways that are useful and relevant to how customers shop today.”
The rebrand builds on strong growth across THE ICONIC’s retail media business. Its self-service advertising platform recorded 160 per cent year-on-year revenue growth during the first half of 2026, with more than 290 brands now active on the platform. Sponsored Products campaigns are delivering an average return on ad spend (ROAS) of 390 per cent, while more than 420 brands partnered with THE ICONIC on integrated marketing campaigns over the past 12 months.
ICONIC Media offers a full-funnel suite of advertising and marketing solutions spanning sponsored products, native digital placements, content, out-of-home advertising and live experiential activations. Available to both existing fashion and lifestyle partners and new strategic partners, the offering is designed to help brands connect with customers across every stage of the shopping journey.
